The 5 Easy Steps To Measure Your Social Media Campaigns
If you’re using social media, you should be measuring it. buy facebook share But don’t measure just for the sake of having metrics. Instead, measure your social activities so that you can learn what’s successful, what isn’t, and how you can improve.Ongoing analytics are necessary for keeping up with the overall pulse of general conversation about your brand and company. Once your brand tracking is set up, you can just let it run and check in regularly to see how everything is going. Campaign-focused metrics, on the other hand, help you understand the impact of targeted marketing initiatives and will vary from campaign to campaign, depending on your goals for each. An effective social media measurement program will likely include both ongoing and campaign-specific measurement.
Step 1: Determine Your Social Goals
Before you jump into measuring every single tweet, photo and Facebook comment posted about your brand, first think about your goals with social media. buy facebook shares What are you trying to accomplish or gain through these social channels? And which channels are most relevant to those goals? The first step in your measurement plan should be to generate a list of what you’re trying to achieve from your social media efforts. Social media can serve a variety of purposes, from broadcasting news and information, to answering customer questions and engaging with a community. What is your company trying to accomplish?
Step 2: Create Metrics To Measure These Goals
The next step is to match your goals to actual metrics and behaviors you can measure. For example, if you’re trying to measure engagement, then what is the practical form of engagement you want to track? Is it retweets or reposts? Replies or comments? Clicks? Here are a few suggestions of behaviors to measure, based on a few common social media goals
Step 3: Measure
After you’ve listed the metrics you want to focus on, now you need to find tools that actually capture these metrics, and then start measuring. Buy 10000 Twitter Followers In some cases, social media channels themselves provide some form of analytics, in some cases you will need to use third party tools, and in some cases you can build your own using APIs. If you’re not sure which tools to use for which channels, ask around or do a quick Google search and you’ll find tons of options.
Step 4: Monitor And Report
The fourth step is to report your results. buy arabic instagram followers Use your initial findings to set a baseline or benchmark for future measurement, and share these early figures with your important stakeholders.This is a also a good time to consider your schedule for regular reporting. Depending on your (and your organization’s) schedule, monthly or quarterly reporting may work best, but weekly reporting may work well for others. No matter the schedule, make sure you’re checking in regularly on your metrics. Don’t let your effort up to this point go to waste! And let your metrics accumulate over time; you’ll see how valuable this data will become after a few months have passed and you have older data to compare to your new data.